My first ever public training class: Twitter Essentials

Update: course date is April 21. Only first 20 registrants accepted.

Twitter logo

“Facebook is for people you used to know. Twitter is for people you want to know.” – Tim O’Reilly
“Twitter is the water cooler for connected free agents.” – Mark K
I like Twitter – a lot, and feel Twitter can benefit businesses, organizations and individuals here in the Sault. That’s why I am putting together a course on Twitter. Read on for more details.
I had signed up to Twitter long ago, but didn’t “get it” until I used Twitter during the last federal election while promoting the vote swap / vote reform campaign (more info and video of presentation). Since then, I’ve been using Twitter extensively, building a network that is generating work opportunities, helping him find quick answers, get support on products, make new friendships and take part in exciting initiatives. Some examples of Twitter goodness:
  • Coaching & training a web development team based in TO in Agile
  • Volunteering for and, both which may turn into longer term paid gigs. Attended inaugural ChangeCamp in TO, got involved in organizing, expanded network of TO contacts
  • Recruited a passionate volunteer for, who wrote on his blog, gave media interviews and poured in countless hours in final week of campaign
  • Many useful links and tips on Agile, helped many others with Agile questions
  • Organized all-star panel for Agile 2009 conference from people who responded on Twitter.
  • Made many new friends, both locally and around the world.
  • Learned about the Hudson plane crash moments after it happened. Saw first photo of plane crash on Twitter before reaching mainstream media.

Twitter, at first glance is a simple tool to master, but without guidance it can take months to start getting real value for time invested. The purpose of this course is to avoid the time suck to ramp up on how best to use your time on Twitter. Participants will learn by doing:

  • How Twitter differs from other social networking tools
  • How Twitter is being used by citizens, business people, government officials, media and others
  • How to create a suitable presence on Twitter
  • How to use a Twitter client to better manage conversations and relationships
  • How to find people they want to converse with
  • Proper Twitter etiquette
  • Examples of Twitter postings
  • Discover 3rd party tools to enhance their Twitter experience

When: April 21, 6:30 – 8:30 pm
Where: Course will take place at Algoma University, using a computer lab where everyone will have their own workstation.

Size limited to 20 participants. Course fee is $50. Register and pay online.

Course Outline

2 hrs total, though may stretch to as much as 2.5 hours

15 min    Intro: What is Twitter?

15 min    Examples of Twitter usage
15 min    Setting up your account
15 min    How to find followers / people to follow, conversations of interest

10 min    Break

20 min    Twitter client tools show and tell, with focus on PeopleBrowsr
10 min    Apps that use Twitter, apps to help you benefit more from Twitter
10 min    Questions, concerns
10 min    Conclusion, wrap-up

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