Know Your Web Site: An Hour A Day with Google Analytics | NTEN: The Nonprofit Technology Network
Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it’s so powerful, it’s difficult to know how to begin understanding all of the information it makes available. NTEN wants to help you unlock the power of Google Analytics. In this hands-on webinar, Avinash Kaushik, Google’s Analytics Evangelist, will teach you how to use web analytics reports to understand the performance of your web site in terms of measuring progress toward your organizational goals, but also to help you understand who your web site visitors are, where they come from, and what they’re doing on your site. You’ll leave the webinar with actionable tips and tricks you can use right away, regardless of your skill level.
Presented by Avinash Kaushik, Analytics Evangelist for Google and author of “Web Analytics: An Hour a Day”
screencast for helping people (especially non-profits) get started with Google Analytics